Showing posts with label self promotion. Show all posts
Showing posts with label self promotion. Show all posts

Tuesday, 26 November 2013

Street performers - sometimes creepy, always entertaining!

Have you heard the expression

"The job was handed to him on a plate"?

This probably wasn't what you were thinking of ...
photo credit: D.Watson
or perhaps the performer had received advice on

"How to get ahead in your career"!
photo credit D.Watson
Are you talking about me behind my back?
photo credit: D.Watson

Various careers require excellent balance and poise, though some might say of this man -

"He was sitting down on the job"
Bad puns I know, but street performers seem to bring that out in me ;-)

Seriously though, these artists are worth their weight in gold (oh dear there's another one) and I have huge admiration for them; I also thoroughly enjoy watching the audience discussing the show and trying to work out how it's done.

The performer above not only managed to hold the pose, and cross and uncross his legs, but maintained his composure when one woman practically crawled under him to look up at his bottom to see how he was "magically" sitting in thin air!
A tiny stage, some props and confidence
-  almost all you need to begin!
These modern day performers providing walk-by entertainment are following in the footsteps of an age old form of employment and although the costumes and makeup might be different from what was seen hundreds of years ago, they still need to pull an audience and encourage them to give money, to enable them to make a living.

A fine Jazz group on the Charles Bridge in Prague are not only performing, but selling CDs to an appreciative audience.
A delightfully random piano recital at a railway station ...
Prague.
This gentleman's kit included a quality sound system but unfortunately there were very few passers-by when I saw him.
Ulm. Germany
All jobs have their particular challenges and street performers are no exception. I found myself wondering how a job advertisement for a mime artist would be worded:

The position

This free-lancing job provides a daily adrenaline rush, inconsistent hours and unpredictable income. You'll be your own boss and must have good planning and financial management to sustain you during the lean times. There is the potential to be 'discovered' and take the world by storm. Would suit a person who thrives on unpredictability, works well alone and has the ability to think on their feet.

Key selection criteria

  • Excellent body control
  • The ability to remain motionless for extended periods of time
  • Proven ability to engage the attention of a distractible, fickle audience
  • The ability to engage people of different ages and nationalities and encourage them to part with money, using only gestures and facial expression - ie outstanding non-verbal skills
  • Enjoy working at different ourdoor locations (known as a pitch) and able to assess pedestrian traffic to gain maximum exposure with as few other distractions as possible
  • Desire to work in varied and changeable weather conditions
  • Have a repertoire of poses to deflect hecklers and those determined to get a reaction
  • Self belief and confidence
  • Skills with make up and costume design
  • A willing accomplice to assist with the set up and dismantling of the equipment
  • Be prepared to put in a lot of time "out of hours" to fine tune the act

  • ... and most of all, excellent bladder control is vital or you'll be scampering in a most un-angel-like way, down from your pedestal, intent on finding a suitable location to find 'relief'.




More information for those wanting to enter the profession: 

http://www.wikihow.com/Make-Money-Busking-(Street-Performing)

http://www.myjobsearch.com/careers/street-performer.html

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Tuesday, 6 August 2013

Are facebook business pages a fad, or the future of social media marketing?

Well, I've finally taken the plunge (again) and relaunched my traverselife Facebook page. It's been a year and a half since my last post which is hardly something to crow about.

Honestly, you'd think that having survived the drama of having a web site constructed and starting a blog, (which involved a lot of internal angst) that it wouldn't be too hard to post on Facebook business pages. Not so. There's something I find very challenging about being "out there" in public with the potential to be torn to shreds by trolls - frankly it's unsettling.

But as I commented in my last post, Can blogging support your values? the benefits are there.

So when I was contacted by a young, keen and above all, knowledgeable, social media enthusiast regarding creating a business presence on Facebook I thought I should give it a go ... again.

This time, however, I wasn't alone, bumbling along, not really knowing what I was doing. Amelia (on Twitter: @AvidComms) walked me through such things as an over arching storyline, daily themes, the use of photos and using hoot suite to schedule posts.

In short she made a Facebook business page seem logical and achievable. Something that even a somewhat disorganised (cough, cough) person like me could do!

Like many people, self promotion doesn't come easily to me, so even letting clients know it was up and running was a bit of a challenge. However it's all happening over there, email invitations have been sent, received and acted on, and I have gone from a decidedly uninspiring 7 "Likes" to 30+ in a couple of days which feels very supportive and is extremely encouraging.

Armed with a bit more discipline and structure I hope to provide links to interesting articles, some posts I've written, and exchange comments and interact with current clients, as well as with people I may never meet in person; and I welcome you as well!! I'm not sure how it'll go, but I'll certainly do my best to provide interesting, informative and hopefully useful content.

I expect I'll refine this as I go on, but at present I've described my traverselife page as relating to further education, career development and workplace communication as well as using ACT (Acceptance & Commitment Training) and mindfulness techniques to support career transition, improve workplace happiness and assist overall wellbeing.

The current focus for weekday posts is:

  • Monday - Education
  • Tuesday - Job hunting
  • Wednesday - In the workplace
  • Thursday - Mindfulness
  • Friday - Working towards retirement
If you're on Facebook please drop by and say hello! ;-)

Interestingly, since I wrote this post I've been to a local small business networking meeting and the topic for next time is Social Media: Marketing and monetizing your company. I hope the speaker doesn't just focus on Twitter like one book I borrowed from the library did!

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Posted by Sue Travers










Friday, 30 December 2011

All this social media is doing my head in!

I knew the attraction of social media had got a bit out of hand when I failed to keep two chat conversations running simultaneously (one on G+ the other on Facebook) while making witty repartee with a friend regarding her latest droll status update. I know for some people that’s nothing, but this is me, the person who was sneered at for not having used a computer not that many years ago!

It had started off innocently enough. A friend and I were arranging to meet for coffee. We’re both introverts and appreciate the ability to arrange get togethers without the need to talk on the phone –  Facebook to the rescue!

The other conversation was on G+ with someone I haven’t met, but with whom I share thoughts and links on the environment and sustainable energy. English is not his first language, so I like to think carefully about what I want to write so there are as few misunderstandings as possible, hence my style of writing is more formal and “correct”, with no slang. I need to concentrate for that!

I was doing ok for a while, but the toggling between links, people and social networks began to play havoc with my brain.

Was I arranging to meet for a coffee locally, or had I got mixed up and perhaps arranged to meet someone in a far distant land, complete with ice and snow, for a coffee in his hometown? Definitely time to call it quits!

It’s said (by those who say they're in the know) that it’s important for businesses, and particularly solepreneurs, to have a strong presence on line. The more you want to be seen to be an expert in a particular field, the more they encourage active participation in a range of social media settings.

But, let’s be honest about social media, it can be a whirlwind of aimless chatter and links to content of dubious quality that have the ability to distract us from what it is we want to do and achieve. It can be like 'Whistling into the wind'.

“They” say we should be on Twitter. I’m trying, really I am, to take Twitter seriously, to give it a fair go and make something meaningful of it. But, honestly, whenever I take a peek it feels like I’m opening a door and staring down a hurricane. It’s frenetic! I doubt would anyone notice if my meagre contribution disappeared. I’ve chosen to keep it though, for the links that come in, and of course when Adam Hills has done his Mess Around shows, it’s fun – now there’s someone who uses Twitter to advantage!

Personally, though, I sputter on, occasionally making tweets: Little reminders about slowing down, making time for exercise, uplifting sayings and mindful exercises. If anyone drops by they won’t be overwhelmed with a barrage of data or links. If the reminders help someone else to pause for a moment, then that’s great. If not, meh, there’s no damage done.

I use Facebook as I mentioned mainly for family and friends. A few other people have snuck in, and that’s ok. I like the ease of sharing happy snaps and informal tidbits – the sort of things I choose not to share with professional colleagues!

Linked In is my professional social media hangout. It is what I use for professional contacts, for catching up with ‘lost’ colleagues and seeing who is up to what in my field of Career Development. My Linked In groups are where I can ask for advice, share experiences, comment and interact with other professionals in my field. It's great for that.

I’ve used Linked In to assist some clients by encouraging them to revamp their profiles so it’s there as part of their professional presentation. It’s a good place for them to quickly add experiences and highlight achievements. Having a recent photo is important, and potential employers often check for consistency between your resume and your Linked In profile.

And then, there’s G+
Oh dear.
G+ is the current bane of my life. It’s where I meet and interact with people who reflect my diverse interests.
Different clusters of interests = different circle.

It’s certainly not a time waster, because that would imply that it’s frivolous or petty. No doubt there are places there you can look at cute cats, diverting dogs and a whole range of well, yes, timewasters. But it’s also an amazing opportunity to talk to, debate with, grumble to, be inspired by, and encourage, people from many, many countries, from Iceland to the Ukraine, from India to Canada.

I wasn’t sure how to use G+ at first. I’d been invited to join back in the very early days, and recognised that it was different to FB, but couldn’t quite see how to use it. No family, no friends, and only one blog buddy – there didn’t seem to be much opportunity for interaction. I didn’t know how to find people, or what was expected. I wasn’t aware of any tutorials way back then!

Thankfully I’d filled out my profile with some useful information and someone who knew the ropes had filtered profiles for people with similar interests. He was starting a meditation hangout and invited me to join. Unfortunately due to the timezone difference I couldn’t make it, but suddenly I saw that G+ was a whole lot more than a FB lookalike, and with amazing potential.

Through that first contact with a ‘stranger’ a whole range of people with diverse interests emerged. Photography, art, astronomy, social conscience, science, blogging and the environment: I’ve met people I couldn’t have had access to in my normal life. I’ve been stretched, challenged, learnt about SOPA and all sorts of other things, all from the comfort of my laptop.

I enjoy the depth of interaction and that fact that an unsubstantiated comment could well be met by “Can you cite a reference for that please”. WOW! Because of the beauty and ease of use of the circles, it’s easy to keep interests and posts separated and relevant to my different interests - joy oh joy!

I doubt that I’ve explored much beyond the surface layer - maybe I never will. But if you haven’t had a look at G+, I’d encourage you to dip a toe in, spend some time acclimatising and see if it works for you. Remember to say hi when you do!

How do you use social media? What works for you?

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Thursday, 28 October 2010

Interview preparation - speak up!

I want to follow up from yesterday's comment about interviews. If you don't like talking about yourself or your skills and talents at interviews, try the following suggestions, and let me know how it goes.

To get some idea of the more tricky questions, you could Google 100 most difficult job interview questions or 20 most challenging interview questions. No matter how bizarre they seem, they will have been asked at sometime in an interview, and it’s a good idea to be prepared! I guarantee it’ll help you when you get a really curly one thrown your way. Your brain will kick in with “ah, yes, I know how to handle this kind of question”, it's prepared and is less likely to freeze with fear. 

Take a deep breath, pause (this is a very important step) and slowly and calmly begin. You’ll appear more confident and assured if you don’t rush, even though you may be quaking inside.

The importance of pets!
The next step in interview preparation is to answer the questions aloud. Ideally you’d have an honest, yet tactful adult to assist, but for many people, that isn’t possible. In this case I often suggest to my clients that they practise in front of their pet if they have one; failing that, a compliant child or baby will do. 
I’m not being flippant. It really does help.


A respectful adult can, however, give valuable feedback, not only about the content of your answers, but also about your body language, which as you know is incredibly important in the whole process. It’s often stated that the interviewers opinion about a candidate is made within the first 30 seconds of an interview. That’s pretty scary stuff, particularly when you’re nervous already. So any constructive and supportive steps you can take are worth working on, well before you arrive.

Acknowledge your strengths 
It feels awkward for many of us to tell someone that we’re good at things, particularly those of us from cultures where we’re encouraged not to brag or gloat about how competent we are. This is a definite negative in an interview and you can lose your dream job if you don’t overcome that childhood training.

If you’re good at something, you need to share this at interview. If you think of it as sharing and informing, it might be more comfortable than if you think of it as ‘selling’ yourself. ("Selling" has a lot of negative overtones, more suited to a product, and it’s no wonder we feel uncomfortable with it, after all few of us want to be seen as a commodity).

There are a couple of things going on in the ‘talk it aloud’ practise, not least hearing your own voice stating your positive qualities in a confident, unapologetic tone. It helps you hear the um’s and ah’s, and to practice until these are, if not eliminated, then at least less frequent. If you sound like you don’t believe in yourself, how can you expect the interviewer to?

Sometimes it’s easier to say to your pet: 
“One of the things I’m really good at is ….”, 
“I want to work at (insert name of company here) because ….” 
“How would my friends describe me? My best friends describe me as loyal …. "

It’s ok to repeat a question occasionally if you go blank, it lets your brain catch up.

When you hear yourself speaking, you’ll detect if you’re convincing or not. The benefit of pets is that they don’t bore quickly and you can rehearse frequently. And if you think you’ll become stale, remember the fantastic actors in long running shows who can move us to tears even though they may have preformed the same show for weeks or months. It can be done!

Your interview questions
Remember to think of some questions you want to ask the interviewer/s. Again, Google is a great resource.This invitation usually comes at the end of the interview just as you’re breathing a sigh of relief that it’s almost over. If you haven’t thought it out, (and asked it aloud in the privacy of your home to your cat) you’re likely to blurt out the most inane thing like I did some years ago - my stomach still sinks at the memory.

In summary:

  • prepare
  • educate the interviewer/s about your skills and strengths
  • practise, practise, practise - aloud!
  • arrive early, breathe deeply and give it your best


Good luck!

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Thursday, 10 June 2010

CDAA Workshop: 31. To do list



(This post forms part of a series of powerpoint slides from a presentation I gave at the Career Development Association of Australia Conference 2010 entitled: The Roller-coaster Ride from Permanent Part-time Employee to Private Practitioner.)

How does any self employed person become known? Whether you be an artist, author, musician or career development specialist, it seems we all face similar challenges.

I was reading the blog of an author this morning, and she was commenting that whilst she can write well, and her books sell, there is still the need for self promotion - it happens to be a major hurdle for her, and was certainly mentioned by most of the workshop participants. I think it may be one of the reasons why so few people "make a go of it" - it comes back to that feeling of being really exposed and vulnerable. We all have skills, not all of us have the skill of promotion.

Have you also noticed that often when someone does go down the road of blatant self promotion, it can come across as them having an inflated sense of their own EGO, so they get flak for that too. It's a fine line isn't it.