CDAA Workshop: 31. To do list

(This post forms part of a series of powerpoint slides from a presentation I gave at the Career Development Association of Australia Conference 2010 entitled: The Roller-coaster Ride from Permanent Part-time Employee to Private Practitioner.)

How does any self employed person become known? Whether you be an artist, author, musician or career development specialist, it seems we all face similar challenges.

I was reading the blog of an author this morning, and she was commenting that whilst she can write well, and her books sell, there is still the need for self promotion - it happens to be a major hurdle for her, and was certainly mentioned by most of the workshop participants. I think it may be one of the reasons why so few people "make a go of it" - it comes back to that feeling of being really exposed and vulnerable. We all have skills, not all of us have the skill of promotion.

Have you also noticed that often when someone does go down the road of blatant self promotion, it can come across as them having an inflated sense of their own EGO, so they get flak for that too. It's a fine line isn't it.