Are facebook business pages a fad, or the future of social media marketing?

Well, I've finally taken the plunge (again) and relaunched my traverselife Facebook page. It's been a year and a half since my last post which is hardly something to crow about.

Honestly, you'd think that having survived the drama of having a web site constructed and starting a blog, (which involved a lot of internal angst) that it wouldn't be too hard to post on Facebook business pages. Not so. There's something I find very challenging about being "out there" in public with the potential to be torn to shreds by trolls - frankly it's unsettling.

But as I commented in my last post, Can blogging support your values? the benefits are there.

So when I was contacted by a young, keen and above all, knowledgeable, social media enthusiast regarding creating a business presence on Facebook I thought I should give it a go ... again.

This time, however, I wasn't alone, bumbling along, not really knowing what I was doing. Amelia (on Twitter: @AvidComms) walked me through such things as an over arching storyline, daily themes, the use of photos and using hoot suite to schedule posts.

In short she made a Facebook business page seem logical and achievable. Something that even a somewhat disorganised (cough, cough) person like me could do!

Like many people, self promotion doesn't come easily to me, so even letting clients know it was up and running was a bit of a challenge. However it's all happening over there, email invitations have been sent, received and acted on, and I have gone from a decidedly uninspiring 7 "Likes" to 30+ in a couple of days which feels very supportive and is extremely encouraging.

Armed with a bit more discipline and structure I hope to provide links to interesting articles, some posts I've written, and exchange comments and interact with current clients, as well as with people I may never meet in person; and I welcome you as well!! I'm not sure how it'll go, but I'll certainly do my best to provide interesting, informative and hopefully useful content.

I expect I'll refine this as I go on, but at present I've described my traverselife page as relating to further education, career development and workplace communication as well as using ACT (Acceptance & Commitment Training) and mindfulness techniques to support career transition, improve workplace happiness and assist overall wellbeing.

The current focus for weekday posts is:

• Monday - Education
• Tuesday - Job hunting
• Wednesday - In the workplace
• Thursday - Mindfulness
• Friday - Working towards retirement

If you're on Facebook please drop by and say hello! ;-)

Interestingly, since I wrote this post I've been to a local small business networking meeting and the topic for next time is Social Media: Marketing and monetizing your company. I hope the speaker doesn't just focus on Twitter like one book I borrowed from the library did!

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Posted by Sue Travers

Attending the ACT Boot Camp in the USA

I've just been to the USA - well to be honest, just a tiny portion of it, around Reno, Nevada and just a few small areas of California.

Like many professionals, to remain registered with our associations we have to accrue a certain amount of PD (Professional Development) points per annum. This is to show that we're up to date, moving with the times and not allowing dust to gather under our feet. For my association, (the CDAA - Career Development Association of Australia) we can include attending relevant training or conferences, writing articles which are published, reading and mentoring among other things.

I enjoy conferences, it's a great way to meet with colleagues from around the country and share experiences - both the joys and frustrations of our work and learn new things in a concentrated environment.

Training:
This year, however,  I wanted to extend my skills in a specific area, so when information about an ACT Boot Camp in the US appeared in my in-box I was delighted ... except that ... well ... it was in the US, and that's not just down the road. A 15 hour direct flight isn't something to be tackled lightly when you're travelling economy, even when the fares are heavily discounted. That's fifteen, long, boring hours, with crying babies, coughing adults and smoking deprived addicts, cooped up, farting, twitching, and generally desperately wishing they were somewhere else, mostly safely on the ground at their destination. QANTAS is a good airline, but 15 hours is stretching the friendship quite a bit.

But four days of intense training in ACT was extremely attractive! My training so far has been with Dr Russ Harris, (there's more about him, his books and work here) and he's great. But this boot camp would give me the opportunity to meet Dr Steve Hayes and other influential people in the field, learn more, and would be relevant for both my clients and myself.

Core Values:
Encouraging clients to think about their core values is how I work. When you know what's important to you, it provides a solid basis on which to make career and life choices, and ACT is both mindfully and values based. It complements career development for those wanting to make decisions which will support their life goals and values. Perfect!

Four solid days of training were offered, 8:30 am till 9:30 pm, an hour for lunch, and a dinner break of 1 1/2 hours - a couple of meagre tea breaks were included. That's full on! Would I have the stamina to last the distance? I could see why Dr Steve Hayes called it a Boot Camp, even though that's not an expression we use frequently for anything other than extremely demanding exercise classes.

Reno has never been on the short list of places I wanted to visit, but with the Yosemite, Sequoia and Death Valley National Parks not far off, I decided to extend the trip and have a bit of a holiday as well (after all it is such a very long way to travel if you only stay a few days!). This is the land of the TV shows I watched as a child, the wild west, rugged landscapes and familiar place names. (More about this over at jumping aground soon.)

And it was fantastic! More than 360 people attended, mostly from the US, but also from Belgium, France, Israel, South America, Ireland, London and of course Australia!

Casino:
A casino seemed to be an unusual place to hold the training, but the facilities were excellent and we fitted comfortably into the conference room.  I'd rarely go into a casino as they remind me of a large parasite, sucking the lifeblood out of their victims who have been enticed into the lair. The machines seem like voracious pulsating stomach and intestines. This casino was huge; multi levelled, glittery, maze-like, airconditioned and soulless. Few gamblers appeared happy and seemed to be in a zombie like state. I wonder if they go home after a weekend of gambling and eating and say they've had a fantastic time? There must be some attraction I'm missing or the places would go broke and that never seems to happen!

I'm told the Boot Camp attendees stood out like the proverbial sore thumb as appearing very different to the gambling patrons, perhaps it's because many of us not only dressed for comfort and had note books and name badges, but showed complete disinterest in the "attractions" on offer.

But I digress; back to the ACT Boot Camp! There were so many benefits to attending training out of my own country. I didn't know anyone so couldn't take the easy option of sitting with people I already knew. Every person I met was interesting and generously shared information about their work life and the challenges which are so different to what I experience in Australia. The training was structured so that we quickly dropped the facade of "all is well" and shared information about fears, insecurities, and the personal challenges and hurts which affect us all ... we all have some sort of demons to contend with.

Whilst Australia and the US share a common language (more or less), we don't appear to share similar work experiences or opportunities. The bulk of the attendees seemed to be social workers and psychologists working in government departments or institutions of some sort, and I was certainly in the minority being a career counsellor working privately - yet in Australia, this isn't uncommon. It seems that the closest work title to being a career counsellor for adults would be a life coach. Specific career development discussions seem to be provided mostly for students or through companies providing outplacement services for redundant workers (a term that was considered quite harsh by the Americans) or for veterans (who we refer to as returned service personnel).

I talked with those at my shared table about how I already use ACT in career development work with my clients. Much of what I learnt at the Boot Camp is applicable to people who are unhappy in their careers, who are the targets of bullying, seeking a new direction or who are uncertain about course choices - it's definitely not only for people struggling with PTSD, addictions or abuse, although it's been consistently shown to be of benefit to those groups.

I'm glad I went. ACT complements career development beautifully. I've extended my skills, met some wonderful welcoming people, shared information, hopes and dreams as well as personal challenges and learnt more than I dreamed was likely or possible. I've been enriched by the training as well as the travel experience - for all my initial questions about the value of attending overseas training, it was a worthwhile investment!

wikipedia information on ACT
A non-academic article about ACT by Dr Russ Harris here




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The Little Red Hen. A tale for modern times.

An allegorical folk tale about the valuable lesson of teamwork - revamped for modern times.

Inspired by Estonia's President, Toomas Hendrik Ilves, "I'll gladly Pay you Tuesday" here

The Little RED HEN - revisited.
Once upon a time there were some little hens. They lived outside a farm on their own, subject to the rigours of supplying all their own needs in an unpredictable and sometimes hostile world. They were alone. Sometimes they were afraid.

One day the farmer approached them and invited them to come inside the farmyard fences. In there they’d have the benefit of the experience and contacts of all the other farmyard animals. Life would be secure and good. Together they could do wondrous things. Everyone would benefit!

The little hens were allocated a corner of the farmyard, and they were content. They were united with all the other farmyard animals; horses, cows, pigs, ducks and geese, each with their own part of the farmyard to tend.

The farmer presented the little hens with the rules of the farmyard. The rules were clear, the rules were fair. Everyone would benefit!

The little hens read the rules, they understood the rules, they accepted and followed the rules. And life was good.

Eggs were laid, and chickens were hatched to the little hens. The chickens were taught by the farmer to abide by the rules, to live within their means to work with the skills and resources they had. And life was good.

The little hens and their chickens scratched the soil, they tilled the soil, they harvested the produce. They worked hard; they were careful. The little hens wrinkled their little brows over the accounts late at night, by thrifty candlelight, after a hard day's work. There was little waste and just about enough for all the hens and the little chickens – just like the farmer had promised. They trusted the other farmyard animals to do the same, to follow the rules so all would benefit. Surely life was good?

The little hens and their chicks appreciated the farmyard. They enjoyed the benefits of belonging to the farm. They were secure. But a storm appeared, brewing menacingly on the horizon. The farmer came to the hens and their chickens to ask for help. For the good of all.

The larger animals who had been at the farm longer than the little hens and their little chicks had asked the farmer to help them out. They couldn't seem to manage their plots of land or their accounts. They never seemed to have enough to go round. The horses, the cows, the pigs and ducks and geese complained loudly to anyone who would listen that they were being treated unfairly and that life was harsh and unjust. They needed someone like the little hens and their chicks to support them. A lot.

The little hens were confused; surely the horses, the cows, the pigs and ducks and geese had worked as hard as the little hens and their chickens, scrimping and saving for the good of all? Surely they had lived within their means and hadn’t become lazy and greedy? Did the other farmyard animals expect to have more than the little hens and their chickens?

The little chickens saw the benefit of belonging to the farm. They agreed to let the horses, the cows, the pigs and ducks and geese have some of the goods they’d worked so hard to produce. For the good of all, for the unity of the farm. But they were not happy.

The chickens who had played at the homes of the foals, the calves, the piglets, the ducklings and goslings had seen a land of plenty, had seen rules being flouted. Had seen farm animals better off than themselves and their families. And they didn’t understand why they were being asked by the farmer to support those with more than themselves.

And the little chickens became resltess.

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All this social media is doing my head in!

I knew the attraction of social media had got a bit out of hand when I failed to keep two chat conversations running simultaneously (one on G+ the other on Facebook) while making witty repartee with a friend regarding her latest droll status update. I know for some people that’s nothing, but this is me, the person who was sneered at for not having used a computer not that many years ago!

It had started off innocently enough. A friend and I were arranging to meet for coffee. We’re both introverts and appreciate the ability to arrange get togethers without the need to talk on the phone –  Facebook to the rescue!

The other conversation was on G+ with someone I haven’t met, but with whom I share thoughts and links on the environment and sustainable energy. English is not his first language, so I like to think carefully about what I want to write so there are as few misunderstandings as possible, hence my style of writing is more formal and “correct”, with no slang. I need to concentrate for that!

I was doing ok for a while, but the toggling between links, people and social networks began to play havoc with my brain.

Was I arranging to meet for a coffee locally, or had I got mixed up and perhaps arranged to meet someone in a far distant land, complete with ice and snow, for a coffee in his hometown? Definitely time to call it quits!

It’s said (by those who say they're in the know) that it’s important for businesses, and particularly solepreneurs, to have a strong presence on line. The more you want to be seen to be an expert in a particular field, the more they encourage active participation in a range of social media settings.

But, let’s be honest about social media, it can be a whirlwind of aimless chatter and links to content of dubious quality that have the ability to distract us from what it is we want to do and achieve. It can be like 'Whistling into the wind'.

“They” say we should be on Twitter. I’m trying, really I am, to take Twitter seriously, to give it a fair go and make something meaningful of it. But, honestly, whenever I take a peek it feels like I’m opening a door and staring down a hurricane. It’s frenetic! I doubt would anyone notice if my meagre contribution disappeared. I’ve chosen to keep it though, for the links that come in, and of course when Adam Hills has done his Mess Around shows, it’s fun – now there’s someone who uses Twitter to advantage!

Personally, though, I sputter on, occasionally making tweets: Little reminders about slowing down, making time for exercise, uplifting sayings and mindful exercises. If anyone drops by they won’t be overwhelmed with a barrage of data or links. If the reminders help someone else to pause for a moment, then that’s great. If not, meh, there’s no damage done.

I use Facebook as I mentioned mainly for family and friends. A few other people have snuck in, and that’s ok. I like the ease of sharing happy snaps and informal tidbits – the sort of things I choose not to share with professional colleagues!

Linked In is my professional social media hangout. It is what I use for professional contacts, for catching up with ‘lost’ colleagues and seeing who is up to what in my field of Career Development. My Linked In groups are where I can ask for advice, share experiences, comment and interact with other professionals in my field. It's great for that.

I’ve used Linked In to assist some clients by encouraging them to revamp their profiles so it’s there as part of their professional presentation. It’s a good place for them to quickly add experiences and highlight achievements. Having a recent photo is important, and potential employers often check for consistency between your resume and your Linked In profile.

And then, there’s G+
Oh dear.
G+ is the current bane of my life. It’s where I meet and interact with people who reflect my diverse interests.
Different clusters of interests = different circle.

It’s certainly not a time waster, because that would imply that it’s frivolous or petty. No doubt there are places there you can look at cute cats, diverting dogs and a whole range of well, yes, timewasters. But it’s also an amazing opportunity to talk to, debate with, grumble to, be inspired by, and encourage, people from many, many countries, from Iceland to the Ukraine, from India to Canada.

I wasn’t sure how to use G+ at first. I’d been invited to join back in the very early days, and recognised that it was different to FB, but couldn’t quite see how to use it. No family, no friends, and only one blog buddy – there didn’t seem to be much opportunity for interaction. I didn’t know how to find people, or what was expected. I wasn’t aware of any tutorials way back then!

Thankfully I’d filled out my profile with some useful information and someone who knew the ropes had filtered profiles for people with similar interests. He was starting a meditation hangout and invited me to join. Unfortunately due to the timezone difference I couldn’t make it, but suddenly I saw that G+ was a whole lot more than a FB lookalike, and with amazing potential.

Through that first contact with a ‘stranger’ a whole range of people with diverse interests emerged. Photography, art, astronomy, social conscience, science, blogging and the environment: I’ve met people I couldn’t have had access to in my normal life. I’ve been stretched, challenged, learnt about SOPA and all sorts of other things, all from the comfort of my laptop.

I enjoy the depth of interaction and that fact that an unsubstantiated comment could well be met by “Can you cite a reference for that please”. WOW! Because of the beauty and ease of use of the circles, it’s easy to keep interests and posts separated and relevant to my different interests - joy oh joy!

I doubt that I’ve explored much beyond the surface layer - maybe I never will. But if you haven’t had a look at G+, I’d encourage you to dip a toe in, spend some time acclimatising and see if it works for you. Remember to say hi when you do!

How do you use social media? What works for you?

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CDAA Workshop: 25. "The One Thing Holding You Back" Raphael Cushnir

(This post forms part of a series of powerpoint slides from a presentation I gave at the Career Development Association of Australia Conference 2010 entitled: The Roller-coaster Ride from Permanent Part-time Employee to Private Practitioner.)


I heard Raphael Cushnir interviewed on the radio one morning. He was inspirational. I think the title of the book says it all really.

I invited the workshop participants to reflect on what is holding them back from pursuing their dreams. It would have been good to have allowed more time for this, as it struck a cord with many people. Sharing could be empowering, and it's often reassuring to know you aren't alone when it comes to obstacles to change.

After some months I was able to borrow the book from the library - it was certainly in heavy demand, and lived up to my expectations. Cushnir uses skills related to Mindfullness Meditation and invites readers to work with the ideas to the best of their ability. It'd be worth buying to work through the exercises in an unhurried way.


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