Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Tuesday, 6 August 2013

Are facebook business pages a fad, or the future of social media marketing?

Well, I've finally taken the plunge (again) and relaunched my traverselife Facebook page. It's been a year and a half since my last post which is hardly something to crow about.

Honestly, you'd think that having survived the drama of having a web site constructed and starting a blog, (which involved a lot of internal angst) that it wouldn't be too hard to post on Facebook business pages. Not so. There's something I find very challenging about being "out there" in public with the potential to be torn to shreds by trolls - frankly it's unsettling.

But as I commented in my last post, Can blogging support your values? the benefits are there.

So when I was contacted by a young, keen and above all, knowledgeable, social media enthusiast regarding creating a business presence on Facebook I thought I should give it a go ... again.

This time, however, I wasn't alone, bumbling along, not really knowing what I was doing. Amelia (on Twitter: @AvidComms) walked me through such things as an over arching storyline, daily themes, the use of photos and using hoot suite to schedule posts.

In short she made a Facebook business page seem logical and achievable. Something that even a somewhat disorganised (cough, cough) person like me could do!

Like many people, self promotion doesn't come easily to me, so even letting clients know it was up and running was a bit of a challenge. However it's all happening over there, email invitations have been sent, received and acted on, and I have gone from a decidedly uninspiring 7 "Likes" to 30+ in a couple of days which feels very supportive and is extremely encouraging.

Armed with a bit more discipline and structure I hope to provide links to interesting articles, some posts I've written, and exchange comments and interact with current clients, as well as with people I may never meet in person; and I welcome you as well!! I'm not sure how it'll go, but I'll certainly do my best to provide interesting, informative and hopefully useful content.

I expect I'll refine this as I go on, but at present I've described my traverselife page as relating to further education, career development and workplace communication as well as using ACT (Acceptance & Commitment Training) and mindfulness techniques to support career transition, improve workplace happiness and assist overall wellbeing.

The current focus for weekday posts is:

  • Monday - Education
  • Tuesday - Job hunting
  • Wednesday - In the workplace
  • Thursday - Mindfulness
  • Friday - Working towards retirement
If you're on Facebook please drop by and say hello! ;-)

Interestingly, since I wrote this post I've been to a local small business networking meeting and the topic for next time is Social Media: Marketing and monetizing your company. I hope the speaker doesn't just focus on Twitter like one book I borrowed from the library did!

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Posted by Sue Travers










Friday, 30 December 2011

All this social media is doing my head in!

I knew the attraction of social media had got a bit out of hand when I failed to keep two chat conversations running simultaneously (one on G+ the other on Facebook) while making witty repartee with a friend regarding her latest droll status update. I know for some people that’s nothing, but this is me, the person who was sneered at for not having used a computer not that many years ago!

It had started off innocently enough. A friend and I were arranging to meet for coffee. We’re both introverts and appreciate the ability to arrange get togethers without the need to talk on the phone –  Facebook to the rescue!

The other conversation was on G+ with someone I haven’t met, but with whom I share thoughts and links on the environment and sustainable energy. English is not his first language, so I like to think carefully about what I want to write so there are as few misunderstandings as possible, hence my style of writing is more formal and “correct”, with no slang. I need to concentrate for that!

I was doing ok for a while, but the toggling between links, people and social networks began to play havoc with my brain.

Was I arranging to meet for a coffee locally, or had I got mixed up and perhaps arranged to meet someone in a far distant land, complete with ice and snow, for a coffee in his hometown? Definitely time to call it quits!

It’s said (by those who say they're in the know) that it’s important for businesses, and particularly solepreneurs, to have a strong presence on line. The more you want to be seen to be an expert in a particular field, the more they encourage active participation in a range of social media settings.

But, let’s be honest about social media, it can be a whirlwind of aimless chatter and links to content of dubious quality that have the ability to distract us from what it is we want to do and achieve. It can be like 'Whistling into the wind'.

“They” say we should be on Twitter. I’m trying, really I am, to take Twitter seriously, to give it a fair go and make something meaningful of it. But, honestly, whenever I take a peek it feels like I’m opening a door and staring down a hurricane. It’s frenetic! I doubt would anyone notice if my meagre contribution disappeared. I’ve chosen to keep it though, for the links that come in, and of course when Adam Hills has done his Mess Around shows, it’s fun – now there’s someone who uses Twitter to advantage!

Personally, though, I sputter on, occasionally making tweets: Little reminders about slowing down, making time for exercise, uplifting sayings and mindful exercises. If anyone drops by they won’t be overwhelmed with a barrage of data or links. If the reminders help someone else to pause for a moment, then that’s great. If not, meh, there’s no damage done.

I use Facebook as I mentioned mainly for family and friends. A few other people have snuck in, and that’s ok. I like the ease of sharing happy snaps and informal tidbits – the sort of things I choose not to share with professional colleagues!

Linked In is my professional social media hangout. It is what I use for professional contacts, for catching up with ‘lost’ colleagues and seeing who is up to what in my field of Career Development. My Linked In groups are where I can ask for advice, share experiences, comment and interact with other professionals in my field. It's great for that.

I’ve used Linked In to assist some clients by encouraging them to revamp their profiles so it’s there as part of their professional presentation. It’s a good place for them to quickly add experiences and highlight achievements. Having a recent photo is important, and potential employers often check for consistency between your resume and your Linked In profile.

And then, there’s G+
Oh dear.
G+ is the current bane of my life. It’s where I meet and interact with people who reflect my diverse interests.
Different clusters of interests = different circle.

It’s certainly not a time waster, because that would imply that it’s frivolous or petty. No doubt there are places there you can look at cute cats, diverting dogs and a whole range of well, yes, timewasters. But it’s also an amazing opportunity to talk to, debate with, grumble to, be inspired by, and encourage, people from many, many countries, from Iceland to the Ukraine, from India to Canada.

I wasn’t sure how to use G+ at first. I’d been invited to join back in the very early days, and recognised that it was different to FB, but couldn’t quite see how to use it. No family, no friends, and only one blog buddy – there didn’t seem to be much opportunity for interaction. I didn’t know how to find people, or what was expected. I wasn’t aware of any tutorials way back then!

Thankfully I’d filled out my profile with some useful information and someone who knew the ropes had filtered profiles for people with similar interests. He was starting a meditation hangout and invited me to join. Unfortunately due to the timezone difference I couldn’t make it, but suddenly I saw that G+ was a whole lot more than a FB lookalike, and with amazing potential.

Through that first contact with a ‘stranger’ a whole range of people with diverse interests emerged. Photography, art, astronomy, social conscience, science, blogging and the environment: I’ve met people I couldn’t have had access to in my normal life. I’ve been stretched, challenged, learnt about SOPA and all sorts of other things, all from the comfort of my laptop.

I enjoy the depth of interaction and that fact that an unsubstantiated comment could well be met by “Can you cite a reference for that please”. WOW! Because of the beauty and ease of use of the circles, it’s easy to keep interests and posts separated and relevant to my different interests - joy oh joy!

I doubt that I’ve explored much beyond the surface layer - maybe I never will. But if you haven’t had a look at G+, I’d encourage you to dip a toe in, spend some time acclimatising and see if it works for you. Remember to say hi when you do!

How do you use social media? What works for you?

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Sunday, 28 November 2010

The difference between blogs, forums and social networks - revisited

An overview of some of the differences between blogs, forums and social networks from the perspective of a Career Development Professional, for those who requested it.

Facebook

Gets some dreadful press, but you have the choice to be as public or private as you want. It's YOUR choice.

Having read the horror stories gleefully presented in the media, I was extremely hesitant about joining Facebook (as well as Twitter and having a blog) - the possibility of identity fraud is very real, but hopefully not as common as the media portray.  (I haven't done any research on this, so if anyone has some statistics I'd be interested in a ratio. Given that the members of Facebook are said to be the equivalent as the population of a largish country that statistic would be interesting.)

Many people have been alienated by the demonising of social networking in the media, and I believe they're missing out on what can be a relatively safe and interesting medium, personally, and possibly professionally.

If you take similar (but different!) precautions as you would in the world in general, mostly things will be fine.

The same as you wouldn't give a stranger your personal details, you don't do it online. That alone is a real challenge when you're presenting a professional profile, and one which I'm still grappling with. How do you let potential clients know you're keen to do business with them, while simultaneously keeping a comfortable level of anonymity?

I mostly use Facebook as a mini postcard style of communication with family and close friends, and it's 'invite only'.  It's a quick and convenient way to connect, and is used quite differently to email. The messages are brief, you can attach photos and friends are able to comment. It's great for feeling connected when you are away from home, just to check in and see what your friends are up to. It's a much more abbreviated form of communication.

At the CDAA conference in April a number of members in the education sector were extremely cautious about Facebook, focusing on instances of intimidation, bullying and sexual predators as relating to young students.

Please remember the issues young people face are different from those of a mature professional with a bit of life experience. It's your choice who you 'friend' or not, and who you give personal details out to, as well as how public or private you want to be.

I've set up a 'Professional' Facebook page accessible by anyone (I think), but haven't yet embraced it fully, I'm not convinced it's worthwhile, but I've got an open mind there. If you can share any ideas about effectiveness and how to use it to advantage that'd be good.

Jeremiah Owyang, has an excellent explanation of Forums, Blogs and Social Networks. Click on his name to read the full article.

Excerpts with some commentary follows - but I give full credit to Jeremiah Owyang for the main ideas which appear in inverted commas.

Blogs

"Blogs are like a keynote speech where the speaker (blogger) is in control of the discussion, but allows questions and comments from the audience" (the reader). Some will allow, and reply to your comments, others don't.

"Blogs may be journals often authored by one individual, and sometimes teams." They may be purely visual, showcasing photos or paintings, poetry, haiku, craft or science. You name it, it'll be out there somewhere. Support groups for people with illnesses or for those wanting to improve their writing. Blogs about blogs. The weird, the wonderful and the serious. Some fun ones also encourage a lot of interaction and set challenges for readers who contribute either for pleasure or the chance of a prize.

By no means are all blogs written by navel gazing neer-do-wells with nothing better to do with their time. I'm not sure where this myth came from, but I heard it many times, and it's still alive and well - and very wrong. As with so many other things in life, look around till you find something you like (whether for intellectual stimulation, creativity or to be challenged by; it's worth the time spent).

Blogs may be "used to talk with the marketplace" (or clients) "and to join the conversation that existing external bloggers may be having".

Social networks

"Social networks are like topic tables at a conference luncheon". The kind of conference where signs "invite people to sit and join others of like interest". "Social networks allow members to organize around a person's relationships or interests" - the community can become very close knit, meeting both on-line and in person. People who know (or want to meet each other) will connect by a variety of common interests.

An example is Crazy Guy on a Bike where forums, journals, reviews and articles all vie for attention. "These are great tools to get people of like interest to connect to each other and share information". However, they require a dedicated person to moderate comments, and generally keep an eye on things as everyone has a more or less equal status, and no one person is the author.

Twitter


I've made a couple of tweets, but couldn't see how it would be useful on a professional level. At the moment, I feel I don't have time to add another thing to my day.

Professionally though, am I missing something obvious?   I'd love to hear from anyone using Twitter: How do you use it in your business? Is it useful? How? What do you tweet? Who is interested? Can it attract business or do you use it to build your profile?

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It seems like I'm not the only person asking this question about Twitter. It was raised on a Career Development forum while I was editing this post, and was discussed in the Mind Tools newsletter I dipped in to this afternoon. Even though the Mind Tools article is interesting, it seems more relevant to larger businesses, and I'm still unsure how Twitter would be used by CD practitioners.

To tweet or not, that is the question.


Stephen Fry has written an extensive piece about how he uses Twitter.  I suspect I'm going to need to revisit this  topic again in the not too distant future.


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