Saturday, May 8, 2010

CDAA Workshop: 23 - 24. Web site or not?

(This post forms part of a series of powerpoint slides from a presentation I gave at the Career Development Association of Australia Conference 2010 entitled: The Roller-coaster Ride from Permanent Part-time Employee to Private Practitioner.)

I eventually had a web site created. It was one of the most confronting things I've ever done. I found the whole process extremely daunting, and it took around 9 months. Very like having a difficult pregnancy, but an exciting birth, with due celebration!

I approached a student of mine who I knew had done some good web sites. She was a young mum, and was so supportive, and gave me loads and loads of information, advice, and lots of tactful, kind cajoling. When it came to doing the "about me" segment I did rather stick my heels in. I just couldn't see the point, and as for a photo - there was no way I was going to go there! But, as you can see I did cave in to her experience. And she's right, people do look at the photo, and read the blurbs.

Sometimes it's easy to forget that not everyone is alike. That kind of thing wasn't so important to me, but having gone through the process, I take more notice of what others have done now. I also thought the whole Testimonials page was unimportant, but have been assured people take note of them. I had assumed they were made up, but used real comments from real clients.

I became sidetracked and read research papers on eye tracking, how to write for the web and the like. I found it really interesting. Some people might call it procrastination ;-)

Because of my interest in Learning Difficulties (including Dyslexia) I tried to make it all user friendly, with lots of pictures that would give a feel for the kinds of people I like working with.

I like colour, and it's important to me to be surrounded by tasteful design and complimentary colours. I've got friends who've said they're happy to go with whatever is recommended by their webmaster, but perhaps because I've been burnt by people who say they have in depth experience of writing and design (but ultimately turn out to be novices) that I - how do I say this nicely - take more of a hands on approach.

Michelle was extremely patient, and worked above and beyond what anyone else would have done. I am indebted to her, and so grateful for her persistence with my fine tuning tones of colour, fonts and overall layout.

As I mentioned in the previous post, I have since found some people use LinkedIn in place of a web site. Not a bad idea really; cheap, efficient, and easily updatable.

I also have an artist friend who has used iWeb to produce his own, and it looks great.

I think there's a place for doing it all yourself if spending a lot of money if out of the question.

People get to my website from my listing in the CDAA find a practitioner. I am also listed in the Russ Harris ACT link.

It's always important to CELEBRATE!! our achievements no matter how insignificant, but especially when they have been a long time coming. A pat on the back (even if it's your own hand doing the patting) is not to be shunned.

1 comment:

Michelle said...

Thanks for your complements Sue. I'm pleased your pleased! Now ..... as the designer I really should get my own web site. Bit stupid isn't it. I advocate having a web site yet dont even have one myself.