More to the point what did they do or say to that child model to generate that look on his face. It doesn't look like acting to me.
Sue they dont call me Queen Google for nothing. Looks like the origin is Juvinile Protective Assc.https://plus.google.com/107383157816966336384/posts/5HcQESqSXyYWill take a bit more googling to find the original original if you know what I mean
http://godsofadvertising.wordpress.com/tag/juvenile-protective-association/The original is titled "verbal abuse is still abuse". Not sure who/how it got renamed along the way.
So this advertising agency is the original creator on behalf of Juvenile Protective Assnhttp://www.eurorscgchicago.com/
Delores, I wanted to get the link for you about how some shots are done, but I can't find it. I really want to reassure you that Just because the child looks sad doesn't mean he's been treated unethically to get that shot. What professionals can do with photoshop is remarkable: add some tears in the eyes and down the cheeks, crop a bit here, tweak a bit there and you can make a child who may just have been bored look really sad. I guess that's why the good agencies are paid so well.What I really wanted to focus on is the power of words to damage for life. People still say "sticks and stones may break your bones but words will never hurt you" and it's so wrong.Michelle, I bow at your feet. You are remarkable! "Verbal abuse is still abuse" - so true.
The flip side of the coinhttp://www.youtube.com/watch?v=Hzgzim5m7oU
Grizwald, great timing! I just scrolled to your post on G+ then saw it here too! I love that sequence, it's so simple, heartwarming and true. Thankyou for reminding me/us of the flipside and the goodness of everyday people.
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